Recently I’ve been fascinated by the Pumpkin Plan – a business strategy described in the book “The Pumpkin Plan” by Mike Michalowicz. I found the book inspiring and accessible. It is currently my favourite book in this genre.
The Pumpkin Plan uses the example of farmers who grow gargantuan pumpkins that weigh over 500kg.
It is a focused approach to finding your ideal customer (or beneficiary), serving them with your unique ability, and designing systems for your enterprise to run more efficiently.
The Pumpkin Plan resonates with my philosophy of minimalism and simplicity because it requires a focused approach and the reduction of strategic clutter.
The Pumpkin Plan was designed for entrepreneurs who wish to set-up businesses that can be sold, or run without their constant involvement. It is not a one-size-fits-all strategy. However, I believe that many of its insights can still apply to social enterprises and non-profit organizations in South Africa.