Marcus Coetzee

This article was published in the February 2015 edition of the Small Business Connect newspaper. It is part 7 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This particular article suggests that organizations should market their successes more than the social or environmental problems they are trying to solve. Donors, impact investors and other partners are attracted to success and want to be part of it. We have all had enough hearing about how bad the world is.

This edition profiles Pat Pillay from LifeCo UnLtd. It discusses how both Pat and his organization has worked hard to build a positive brand in national media.

This article was published in the January 2015 edition of the Small Business Connect newspaper. It is part 6 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This article discusses the problem of relying on donations or grant funding for one’s survival. It argues that this short-sighted approach increases risk and limits social impact.

Greater Capital is profiled in this edition. This social enterprise earns 100% of its income from its research and consulting services.

This article was published in the December 2014 edition of the Small Business Connect newspaper. It is part 5 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This article discusses how organizations must be able to demonstrate value for money. In other words, donors, investors and beneficiaries must feel that they are getting a good deal given the price versus the quality social outcomes that are being achieved.

This edition profiles Malcolm Boyd from Our Governance – a social enterprise that has developed an online training programme to improve the governance of non-profit organizations.

This article was published in the November 2014 edition of the Small Business Connect newspaper. It is part 4 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This article discusses how too few organizations are able to provide solid evidence of their social or environmental impact. All they can do is explain how busy they have been. Unfortunately, this doesn’t help them to get funding or investment. It also prevents them from innovating.

James House is profiled in this edition. This children’s home in Cape Town is extremely successful at rehabilitating children with severely dysfunctional behavioural patterns. James House’s success in monitoring and evaluating its work is also highlighted.

Even though South Africa’s social enterprise market is relatively young, the potential of using social enterprises to channel procurement spend to have a powerful social impact should act as a source of real hope for all of us. In this article I discuss how corporates can unlock this potential and overlay their existing procurement processes with a deeper sense of responsibility. I also discuss the value of committing to a more careful selection of suppliers.

This article was published in the Impact Magazine in October 2014 which was released at a conference on enterprise development.

This article was published in the October 2014 edition of the Small Business Connect newspaper. It is part 3 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This month’s article discusses why it is so important to measure social outcomes. It presents the logic model which describes the relationships between inputs, activities, outputs and outcomes. It also discusses how the measurement of outcomes can help organizations to refine their business models and attract funding and investment.

Josh Cox from Trade-Mark is profiled in this edition. This social enterprise links skilled township tradesman with suburban households in need of their services. This profile discusses how Trade-Mark made a major breakthrough after its started measuring its social outcomes.

An increasing number of social enterprises are choosing to use a hybrid of legal forms. We see businesses wanting to register non-profit organizations, and non-profit organizations wanting to setup businesses. Social enterprises with hybrid models are incredibly fashionable. It can even be argued that they have become the norm.

However, there is a very poor understanding of the legal, tax and other implications of establishing a hybrid social enterprise. Furthermore, the majority of social enterprises seem to be choosing hybrid models when they don’t need to, and in the process are creating complicated bureaucratic and ethical problems for themselves.

This e-book was released in September 2014, and has since been presented to multiple audiences such as the NPO Collaboration Dialogue and Community Chest.

This article was published in the September 2014 edition of the Small Business Connect newspaper. It is part 2 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

When I started in the social sector in 1996, it was common for organizations to have vision and mission statements. These tended to be extremely abstract and provide no strategic focus. It is unfortunate how many organizations wonder through life without a sense of where they’re going. This article discusses the importance of clarity of purpose and the ability to clearly state one’s purpose without using jargon.

This edition also profiles Karen Moss from Steps, and organization that has healed clubfoot in over 8,200 children in Southern Africa since 2005. This organization has incredible clarity of purpose and this clarity has been a building block in its success.

This article was published in the August 2014 edition of the Small Business Connect newspaper. It is part 1 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

I strongly believe that this is the era of the social enterprise. Non-profit organizations and businesses have both started to mix a social or environmental agenda with business principles. This has led to more capable and relevant organizations. This article discusses the concept of a social enterprise and introduces the forthcoming series of 10 articles.

Shona McDonald from Shonaquip is profiled in this edition. This social enterprise provides mobility equipment for people with disabilities. It was started in 1992 and was clearly ahead of its time.

I’ve discovered that social enterprise is both a business model and a paradigm or way of thinking. While the social enterprise business model is only suitable for some organizations, I believe that almost all organizations with a social agenda can benefit from embracing the mind-set of a social enterprise.

This e-book from June 2014 describes each of the 10 principles that underpin the way that social enterprises think. This is relevant to all types of organizations.