Here is an article I wrote for the publication, “CSI: The Human Face of Business” which was included in the Financial Mail during October 2020.
It explores how Corporate Social Investment (CSI) initiatives have had to radically rethink their approach when confronted with the impact of Covid-19 and the resulting lockdown on their beneficiaries. The strategies that they had fine-tuned over the years needed to rapidly pivot and innovate.
This article explores several lessons that CSI managers have needed to learn, and which will hopefully remain.
I suggest that CSI managers must assess the stark reality of the social, economic and environmental problems that are confronting South Africans, and simultaneously cultivate hope that they can make a lasting difference.