This article was published in the October 2014 edition of the Small Business Connect newspaper. It is part 3 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.
This month’s article discusses why it is so important to measure social outcomes. It presents the logic model which describes the relationships between inputs, activities, outputs and outcomes. It also discusses how the measurement of outcomes can help organizations to refine their business models and attract funding and investment.
Josh Cox from Trade-Mark is profiled in this edition. This social enterprise links skilled township tradesman with suburban households in need of their services. This profile discusses how Trade-Mark made a major breakthrough after its started measuring its social outcomes.